Outbound
Campaigns & pipeline
How campaigns work and how prospects move through Initiated, Engaged, Qualified, and Booked.
Last updated: July 2026
What a campaign is
A campaign is an outbound effort built from a LinkedIn search:
- You paste a search URL and pick a LinkedIn sender account.
- Fulreach loads matching profiles into a queue.
- Connection invites go out on your daily limit and send windows.
- When people accept, sequences can run follow-ups automatically.
Pause a campaign anytime. Updating limits or windows may reschedule queued invites.
The pipeline: Initiated → Engaged → Qualified → Booked
Fulreach tracks every prospect in the inbox with a pipeline stage. This is how you see where deals stand across campaigns.
| Stage | When to use it |
|---|---|
| Initiated | Outreach has started — they're in your funnel and your sequence is running (or ready to run) after connect. |
| Engaged | They're in the conversation — replied, reacted, or you moved them here manually. Automated Stage A follow-ups stop when someone engages. |
| Qualified | They're a real opportunity — ICP fit looks good and you're working toward a call. |
| Booked | Meeting is on the calendar. |
Typical flow: invite sent → accept → Initiated (sequence runs) → reply → Engaged → call agreed → Qualified → calendar booked → Booked.
You can filter the inbox by stage and drag conversations to update stage in bulk.
Campaign status
On the campaigns list you'll see high-level progress:
- Paused — not sending
- Queued / in progress — invites or follow-ups still running
- Completed — everyone in the queue has been processed
Tips
- Start with a small search before scaling audience size.
- One LinkedIn account shares a single daily invite pool across all campaigns on that account.
- If creation fails because the search is too narrow, widen filters and try again.
What's next?
- Sequences & follow-ups — what runs after someone accepts
- Send windows & limits — when and how fast Fulreach sends