Post types
Six post types for awareness, proof, and leads — when to use each.
Last updated: July 2026
Overview
Posts → Pipeline includes a generator at the top. Each draft uses one post type that sets the goal, structure, and CTA.
Pick types to match what you need this week:
| Type | Use when you want… |
|---|---|
| Journey ID | Readers to feel "that's me" — everyday pain, no hard sell |
| Industry Take | Reach and awareness — sharp take on your market or category |
| Belief Shift | To change how buyers think about their process |
| Case Study | Proof — real outcomes and numbers |
| Lead Magnet | Comments and DMs — gated checklist, template, or playbook |
| Value Post | Authority — teach one useful idea in the post itself |
Weekly cadence: Mon Industry Take → Tue Value → Wed Journey → Thu Case Study → Fri Lead Magnet → weekend Belief Shift. Use Today’s recommendation in Create to follow it automatically.
Funnel badges
Each type shows a badge in the generator:
| Badge | Meaning |
|---|---|
| Awareness (TOF) | Top of funnel — reach, no comment-to-DM CTA |
| Proof / Positioning / Authority (MOF) | Middle — trust or reframe |
| Leads (BOF) | Bottom — comment or DM gated offer |
Lead Magnet
Tease a resource; the value is what they get after commenting or DMing.
We doubled reply rate by changing one sentence in our opener.
I turned the framework into a one-page checklist.
Comment checklist and I'll send it.
Case Study
Situation → what you did → result → lesson. Use real numbers when you have them.
Belief Shift
Challenge a belief about how they sell or work — not a hot take about the whole industry (use Industry Take for that).
Journey ID
Mirror the buyer so accurately they self-identify. Choose I vs you from your source angle — not always second person. Never invent autobiography. Product mention optional.
Value Post
One actionable idea they can use without commenting. No keyword gate.
Industry Take
Provocative market or category thesis for reach. Soft close is fine; don't require "comment X to receive."
In the product
- Open Posts → Pipeline.
- Confirm your offer (from Profile Configuration).
- Pick a post type — or use Today’s recommendation for today’s cadence slot.
- Generate from angle with your take, or let the recommendation fill the angle.
- Drafts land on the Pipeline board.
See Create posts for the full workflow. Use Insights to compare your post mix against a lead-gen benchmark and see what to write next.