Post types
Six post types for awareness, proof, and leads — when to use each.
Last updated: July 2026
Overview
Posts → Pipeline includes a generator at the top. Each draft uses one post type that sets the goal, structure, and CTA.
Pick types to match what you need this week:
| Type | Use when you want… |
|---|---|
| Journey ID | Readers to feel "that's me" — everyday pain, no hard sell |
| Industry Take | Reach and awareness — sharp take on your market or category |
| Belief Shift | To change how buyers think about their process |
| Case Study | Proof — real outcomes and numbers |
| Lead Magnet | Comments and DMs — gated checklist, template, or playbook |
| Value Post | Authority — teach one useful idea in the post itself |
Weekly cadence: Mon Industry Take → Tue Value → Wed Journey → Thu Case Study → Fri Lead Magnet → weekend Belief Shift. Use Today’s recommendation in Create to follow it automatically.
Funnel badges
Each type shows a badge in the generator:
| Badge | Meaning |
|---|---|
| Awareness (TOF) | Top of funnel — reach, no comment-to-DM CTA |
| Proof / Positioning / Authority (MOF) | Middle — trust or reframe |
| Leads (BOF) | Bottom — comment or DM gated offer |
Lead Magnet
Tease a resource; the value is what they get after commenting or DMing.
We doubled reply rate by changing one sentence in our opener.
I turned the framework into a one-page checklist.
Comment checklist and I'll send it.
Case Study
Situation → what you did → result → lesson. Use real numbers when you have them.
Belief Shift
Challenge a belief about how they sell or work — not a hot take about the whole industry (use Industry Take for that).
Journey ID
Describe their day-to-day struggle so accurately they self-identify. Product mention optional.
Value Post
One actionable idea they can use without commenting. No keyword gate.
Industry Take
Provocative market or category thesis for reach. Soft close is fine; don't require "comment X to receive."
In the product
- Open Posts → Pipeline.
- Confirm your offer (from Profile Configuration).
- Pick a post type — or use Today’s recommendation for today’s cadence slot.
- Generate from angle with your take, or let the recommendation fill the angle.
- Drafts land on the Pipeline board.
See Create posts for the full workflow. Use Insights to compare your post mix against a lead-gen benchmark and see what to write next.