Create posts

What it does

Post Generator (top of Posts → Pipeline) drafts LinkedIn posts using:

1. A post type brief — goal and CTA rules (see types)
2. Hook library patterns for that type
3. Your offer — who you help and what you promise
4. Your voice (optional) — style from posts already on your board

Generate one post

1. Go to Posts → Pipeline.
2. Confirm your offer looks right (edit in Profile Configuration if needed).
3. Choose a mode:
   • Generate from angle — type your take, pick a post type, then generate.
   • Today’s recommendation — uses today’s slot in the weekly cadence (no angle required).
4. Review the draft, then keep it or discard.
5. Save idea stashes a topic without generating (lands as an Idea on the board).

Open Hook library anytime to browse patterns for a type.

Weekly cadence

Posts follow an attention → trust → conversion rhythm:

Week-of-month emphasis rotates (Lead Magnet → Case Study → Journey → Industry Take) so weeks don’t feel identical.

Generate your week

Click Generate your week for five Mon–Fri posts in that order, added to your Pipeline calendar.

Insights

Open Posts → Insights to:

• See your top performers and post mix by type
• Compare against a lead-gen benchmark
• Get Close the gap recommendations for what to post next
• Write similar or Repurpose from winning posts

Pair content with campaigns so replies turn into booked meetings.

Tips

• Import or sync past posts first if you want drafts to match your tone.
• Use Lead Magnet when you want DMs; use Journey ID when you want reach without a gated CTA.
• Check Insights monthly — shift mix toward lead magnets when you need more conversations.

What's next?

• Post types — when to use each format
• Campaigns & pipeline — from post → conversation → meeting