Create posts
Draft LinkedIn posts from post types, hook patterns, and your voice.
Last updated: July 2026
What it does
Post Generator (top of Posts → Pipeline) drafts LinkedIn posts using:
- A post type brief — goal and CTA rules (see types)
- Hook library patterns for that type (Fulreach baseline)
- My reference posts — LinkedIn URLs you paste (structure / hook / pacing only — not your voice)
- Your offer — who you help and what you promise
- Your voice — published and approved posts only (
ready/scheduled/posted); raw generated drafts are never voice evidence
Generation composes these dynamically each time (swipe + up to a few reference posts for structure + up to a few voice examples). Adding a reference post does not retrain a model — it becomes a structure reference on the next Generate.
Generate one post
- Go to Posts → Pipeline.
- Confirm your offer looks right (edit in Profile Configuration if needed).
- Choose a mode:
- Generate from angle — type your take, pick a post type, then generate.
- Today’s recommendation — uses today’s slot in the weekly cadence (no angle required).
- Review the draft, then keep it or discard.
- Save idea stashes a topic without generating (lands as an Idea on the board).
Open Hook library anytime to browse patterns for a type.
Weekly cadence
Posts follow an attention → trust → conversion rhythm:
| Day | Type | Stage |
|---|---|---|
| Mon | Industry Take | Attention |
| Tue | Value Post | Authority |
| Wed | Journey ID | Connection |
| Thu | Case Study | Proof |
| Fri | Lead Magnet | Conversion (highest effort) |
| Sat/Sun | Belief Shift | Long-term brand |
Week-of-month emphasis rotates (Lead Magnet → Case Study → Journey → Industry Take) so weeks don’t feel identical.
Generate your week
Click Generate your week for five Mon–Fri posts in that order, added to your Pipeline calendar.
Insights
Open Posts → Insights to:
- See your top performers and post mix by type
- Compare against a lead-gen benchmark
- Get Close the gap recommendations for what to post next
- Write similar or Repurpose from winning posts
Pair content with campaigns so replies turn into booked meetings.
Tips
- Import or sync past posts first if you want drafts to match your tone.
- Use Lead Magnet when you want DMs; use Journey ID when you want reach without a gated CTA.
- Check Insights monthly — shift mix toward lead magnets when you need more conversations.
What's next?
- Post types — when to use each format
- Campaigns & pipeline — from post → conversation → meeting